Diageo India has broken ground on The Good Craft Co. Flavour Market, its destination dedicated to Indian craft spirits.

Michael Vachon is to leave Maverick Drinks – the craft spirits distributor he co-founded in 2013 - at the end of this year.

News of Donald Trump’s re-election as US president earlier this week has sparked fear over the possibility of further tariffs being implemented on the spirits industry.

In 2020, craft spirits in the US volume gains of almost 8%, growing to a 5% volume share and 7% value share of the total US spirits market, according to IWSR Drinks Market Analysis.

The commercialisation of craft

26 February, 2016

Craft spirits, so-called and authentic, are now ubiquitous. Hamish Smith discusses what this means for the term –  and what the term actually means

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